The B.E.E.T Awards
Advertising Campaign
An advertising campaign for a music awards night. Celebrating the ‘best in European electro & techno’ it showcased new trends in ‘underground’ music. Consequently, a beetroot became the surreal mascot.Posters of the vegetable in random locations on its way to the night acted as a reminder for people to go themselves.
The website was an extension of the poster campaign, with a changing interface. The campaign included posters, a website, tickets, stamps and promotional t-shirts.
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