Grab Denim
Advertising Campaign
I created four window posters to hang in 30 stores across Australia for fashion label Grab Denim. I had to educate the consumer on the current denim fits, fit descriptions, and the Australian influence behind the fit description.
All Grab fits are named after different Australian cities, streets and landmarks. I had to capture the essence of each in a visual response that provided global understanding of the context of origin, whilst explaining the key features of the denim fit.
As Grab’s catch-line is ‘For The Love Of Denim’, I chose an icon for each place and literally cut it out of the material.
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