World Vegan Day
Advertising Campaign
I re-designed a tired and information-saturated poster for World Vegan Day which I found taped to a lamp-post.
I cut all superfluous detail and distilled veganism down to a single element: a lentil. I constructed my own lentil typeface which led to a series of playful, tongue-in-cheek posters gently mocking vegans and their stereotypes, but also the people who believe in them.
I took my designs to the World Vegan Day council and will be designing their poster next year.
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